Hojicha: The Rising Star on Cafes’ Latte Menu
Coffee prices are up. Matcha prices are up. But hojicha? It’s holding steady, and might even drop. This makes now the perfect time to add hojicha lattes (or signature drinks) to your menu. But first…what is Hojicha? Hoji means roast. Cha means tea. Hojicha (焙じ茶) is a Japanese roasted green tea — known for its […]
Matcha prices might change globally
Over the past two weeks, I’ve visited more than 20 matcha farms and manufacturers across Japan for tasting and sourcing. There’s something quite important I’d like to share with you. As a Mindful partner and cafe operator, I want you to be the first to know—so you’re ahead of everyone else. 1-Min Summary: Major tea producers […]
